Just writing those last seven words makes me realize how much I missed out on as a consequence. At work, I used to pretend to be someone I wasn’t. I certainly know what it’s like to live and show up fearfully because I did it for many years. Living with pride is perhaps the antithesis of living in fear. For me, being proud is the ability to confidently represent my true self and the contributions I make to my workplace and to the communities I consider home. I also like when pride is characterized as being about dignity and merit. One definition of pride I like is a feeling that you respect yourself and deserve to be respected by other people. #Whypridematters from APCO Worldwide on Vimeo. Why does Gay Pride matter to you and why should it matter to others? It feels more urgent and a bit less celebratory. And perhaps this June, Pride matters even more.Īs a company which takes pride in how we naturally bring together diverse perspectives and people from diverse backgrounds as the right course of business, we asked some of our colleagues a simple question. It’s a month of love and togetherness – when both gay and straight men and women come together to celebrate advances made while working hard to advance the challenges that still lie ahead. June marks the annual period of Gay Pride observations around the world.